Google Ads for Manufactory Companies
YURII FEDULOV
Gorey Co. Wexford
info@yuriicv.com
085 - 200 7305
Hello. My career in online advertising began more than 10 years ago with email marketing, content marketing and social media marketing. But 3 years ago I took responsibility for promoting a company on the Internet, which is among the TOP 10 electrical engineering companies in Ukraine. This project began my professional career as a Google Ads Specialist.
Key skills
Web design
I communicated with potential clients in the language that was most understandable to them on optimized landing pages.
2 years PPC experience
I created, optimized and reported on PPC campaigns in Google Ads
Google Tag Manager, Excel, Semrush
The tools I used were Google Tag Manage, Excel, Semrush.
Google Analytics
Accomplished user of Google Analytics
Collection of customer requests
I set up the output of customer requests to the WhatsApp messenger of the sales department employees. Each application was displayed on the managers’ phones in real time.
Manage relationships with clients
I processed each application to understand how to increase the relevance of ads in order to save advertising budget.
Soft skills
Business communication
I know how to establish contacts with company employees, even if they are initially skeptical and negative. I know how to listen and explain. As a result, we become partners and easily solve all difficulties that arise.
Experience public speaking
I have spoken at psychology conferences and festivals (online and offline) many times. One of my webinar served as the reason for my participation in the TV program “Ukraine Speaks”. And the name of the webinar served as a prototype for the name of the TV show.
Brainstorming
In 2012 I wrote a book on the topic of Brainstorming.
In an advertising project for a company
STC "Kharkovrelekomplekt" we regularly conducted Brainstorming with employees of various departments to develop proposals for increasing the activity of existing clients and obtaining new work.
Languages
My native languages are Ukrainian and Russian.
Goal
I achieve my goal, despite any difficulties along the way.
Distant work
I communicate productively in the digital environment through email, Google sheets and video calls, and maintain communications with colleagues in chats.
Portfolio 1
This is one of the last works before the war in Ukraine.
The company "ANT-M" (Kiev) is engaged in the production of plastic products.
It ordered an advertisement for services for the production of products using the 3D printing method.
I analyzed 36 competitors in this niche.
I differentiated myself from them with the landing page design.
Also, the right set of keywords and a strong offer did the trick.
The first applications came on the first day of the launch of PPC advertising on Google.
Click on the picture and a copy of the working site will open to you.
3D printing
Portfolio 2
This was an advertising project for the STC "Kharkovrelekomplekt" company.
This Company is engaged in Automation of Technological Processes.
4 months after the start, advertising on Google began to recoup the advertising budget.
The project also helped to identify three areas of the company’s work,
which were in maximum demand in Ukraine at the beginning of 2022.
Ventilation Automation and Control
Pump Automation Systems
Grain Handling Automation
Work Experience
May 01, 2024 - February 10, 2026
Online "English program at Black Hills State University" (BHSU).
General English level A2 – C1. Practical English adaptive focus.
30th April - 23rd May 2024
A "Start Your Own Business" Course for individuals to obtain
and/or develop the necessary skills and knowledge to assess
the marketing and financial viability of their business idea/project.
17th April 2024
Self-Employment Webinar 1 - Getting Started,
Elevator Pitch & Business Plan
16th April 2024
Workshop: "Using the Lean Model Canvas for a Business Plan".
This workshop is designed for those who wish
to create a Business Plan and want to put structure to it.
February 2024 - May 2024
Online course on advertising in Google Ads on
"Magic Google 4.0" ( the package is called “TOP”).
The program includes:
Module 1: Effective Advertising Thinking
Module 2: Components of Profitable Advertising
Module 3: Selling Ads on Google Search
Module 4: Media, Maximum Effectiveness, Video Advertising and Remarketing
Module 5: Ad Management, Optimization, and Troubleshooting
June 2020 - May 2022
I worked as a marketer in an advertising project
for the Ukrainian company STC "Kharkovrelekomplekt",
which creates automated process control systems.
4 months after the start of the project, the advertising budget began to pay for itself.
Read more...
May 2010 - June 2020
As a self-employed person I do practical psychology, coaching and gaming practice.
I sell my services online using email marketing, content marketing and social media marketing.
In 2012, I wrote a book called “Get Smarter with Friends,”
in which I talked about three years of Brainstorming practice.
2003
Kharkov Business School "ABIS" issued me a certificate in Management and Marketing.
Kharkov Business School "ABIS".
1993 - 2017
As a self-employed person he was engaged in the production of heating elements.
I organized a manufactory with 5 jobs.
1985 - 1996
I worked at a plant producing turbines for nuclear and hydro power plants as a technologist.
1979 - 1985
I graduated from the Institute of Shipbuilding with a specialty in turbine engineering.
My interests and hobbies.
I often attend mechanical and electrical engineering exhibitions.
I am taking courses in marketing and graphic design.
I attend English classes.
During my student years, I had the title of candidate master of sports in sailing.
I study the experiences of people living on yachts.
I create scenarios for psychological games.
I am writing an interactive book in Russian about relationships and self-development (2023-
2024).
My idol is Steven Seagal.
Martial arts is also my hobby.
+353 85 200 7305
info@yuriicv.com
Telegram
@YuriiCV